Lytro Camera — The Game Changer

Last week, June 21, Lytro announced a new type of camera.  They describe it as a light field camera that captures the scene without focus. Take the picture and decide what the focus is afterwards. The camera will be about the same size of a point-and-shoot.  The images created are in a proprietary jpg format designed to be viewed interactively on-screen, using HTML5 and Flash. The format can also be exported to a standard jpg to create a print.

When the camera is delivered the price is expected to be in the consumer camera range.

The creative potential is huge! Check out Lytro.com

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