Last week, June 21, Lytro announced a new type of camera. They describe it as a light field camera that captures the scene without focus. Take the picture and decide what the focus is afterwards. The camera will be about the same size of a point-and-shoot. The images created are in a proprietary jpg format designed to be viewed interactively on-screen, using HTML5 and Flash. The format can also be exported to a standard jpg to create a print.
When the camera is delivered the price is expected to be in the consumer camera range.
The creative potential is huge! Check out Lytro.com